From Fighters OnlyMagazine:
Fighters Only Magazine Signs Global Deal With Time Warner
The World’s leading Mixed Martial Arts magazine to be distributed by the World’slargest Media Conglomerate.
New York, NY (USA) – Fighters OnlyMagazine, the world’s biggest Mixed Martial Arts magazine, is set todramatically expand its readership by signing an exclusive distribution dealwith media powerhouse Time Warner. The partnership will allow Fighters Only tobe represented at retail by a major force within the publishing industry. TimeWarner Retail currently handles such titles as People Magazine, SportsIllustrated, Fortune and Time Magazine.
“We have found our home in Time Warner, alongside some of the biggest andbest known magazines in the world” said Rob Hewitt President and CEO. “FightersOnly will benefit greatly from a powerful partner who will be able to fasttrack our publication into the hands of MMA fans everywhere by making sure itis seen and available for sale where others are not. Gone are the days we whenhad to batter down doors of retailers to get them to accept our product and itssubject matter. This partnership is arguably one of the defining moments of ourcompany’s history to date and will give us the ability to spread the word ofMMA to a far greater audience.”
Dale Oehler, Senior Vice President of Time Warner Retail said, “Fighters Onlyis a quality publication of the highest standards and MMA is a sport on theascendancy. Time Warner Retail is both proud and excited to enter into thecombat sports arena with a company so dedicated to its product and more so thesport it represents. The passion of the Publisher has been infectious, so muchso that our whole team are now fans of MMA! ”
The UK edition of Fighters Only will be represented by Marketforce, thecountry’s leading magazine distributor and sister company of Time Warner Retailin the US. “It was clear to us from the start that Fighters Only has tremendouspotential” say Nicki Roberts, Client Services Director. “Its growth incirculation over recent years and its dominance of its sector is veryimpressive but we intend to expand upon its current reach and help the productachieve the status of being one of the biggest sporting titles in the World.”
About Fighters Only
Fighters Only was the world’s first MMA magazine and within the last 12months has launched domestic versions of its magazine in the US, Canada,Germany and South Africa. The UK edition recently celebrated its 5thAnniversary and outsells any other combat sports magazine in its sector,exporting copies into a further 23 countries worldwide.
In December 2009, Fighters Only held the sport’s first live ‘Oscars’ styleawards ceremony, held at The Joint at the Hard Rock Hotel and Casino in LasVegas. The show was aired live via the internet and then nationally on US andCanadian Television by Versus and Internationally in China, Brazil andScandinavian TV. In the same year the company partnered with MMA clothinggiants TAPOUT to launch a co branded clothing range.
About Time Warner
Time Warner, the company formed by the 1990 merger of the original TimeInc. and Warner Communications. It publishes 150 magaizines, most natably its namesake,Time. Other magazines include Sports Illustrated, Fortune, People, GOLFMagazine, Southern Living, Essence, This Old House, All You and EntertainmentWeekly all are represented by distribution subsidiary Time Warner Retail. TimeWarner also owns the UK magazine house IPC Media, whose major titles includeWhat’s On TV, NME, Country Life, Marie Claire and Nuts all of which arerepresented by distribution arm Marketforce the UK publishing leader.
In 2008, Time Inc. launched MAGHOUND (http://www.maghound.com), an internet-based magazinemembership service that features approximately 300 magazine titles from bothTime Inc. brands and external publishing companies.
