NEW YORK, October 30, 2006 — The International Fight League (IFL) today announced that it has added Sandals Resorts as its latest strategic partner. Sandals will participate in on-line contests and in-arena giveaways and promotions beginning with the IFL World Team Championship semi-final event at Memorial Coliseum in Portland, Oregon, on Thursday, November 2. The first full IFL season will begin in the first quarter of 2007.’We are very pleased to add the Caribbean’s leading ultra all-inclusive resorts to our team,’ said Joel Ehrlich, member of the IFL Board of Advisors. ‘Sandals has long been known for creative marketing and high quality service, and it will be great to expose our fans to this outstanding leisure brand.”We are always looking to find new and innovative ways to expose our brand to a key young, vibrant demographic,’ said John Lynch, Executive VP of Sandals Resorts. ‘The IFL gave us the opportunity to create a platform on television, in-arena and on-line at a key time of year for us to reach that key group and we are excited about the opportunity.’The IFL will be giving away trips to select Sandals resorts in the Caribbean during their live events, and the athlete that is chosen as ‘Fight of the Night’ will also receive his own free trip. Sandals will also create a special promotion on IFL.tv and receive signage on the canvas as part of the partnership.Sandals Resorts has earned a worldwide reputation for providing couples with the most romantic vacation experience in the Caribbean. Currently, there are 12 Sandals properties located in Jamaica, Antigua, St. Lucia and The Bahamas. Each offers stunning beachfront locations; a choice of ? la carte restaurants, from white-glove dining to barefoot elegance; all premium brand wine and spirits; luxurious accommodations in a range of categories; unrivaled watersports including the Caribbean’s largest PADI certification program; Butler Service for truly indulgent pampering; Preston Bailey Signature WeddingMoons
