Two of Scandinavia's leading MMA promotions have joined forces as a first steptowards an international MMA alliance.
Superior Challenge and Finland’s leading MMA promotion has launched anexclusive and long-term cooperation as part of a large international MMAalliance, which includes MMA organizations from different parts of the world.The parties' cooperation within the alliance is subject to several differentbusiness areas, such as fighter exchanges between the promotions involved.
Babak Aghavali, CEO Superior Group International:- This is part of theextensive work that we began for over a year ago, and it's really satisfying tosee that the pieces are now finally starting to fall into place. Cage is thelargest MMA promotion in Finland, and the people behind it are veryprofessional and driven. Consequently, we feel very confident about our newinternational partner. The advantage of the cooperation and the alliance isthat our fighters in Superior Management will have the opportunity toparticipate in a lot of bouts, which will give us the opportunity to deliverbetter products to MMA fans. In addition, this will strengthen Sweden's role asa major MMA nation internationally.
Pasi Sormunen, CEO Cage:- When we met the people from SC we soon noticed thatwe think about the sport in the same way. Co-operation between good promotionsis good for both sides and also for the fighters. In the future MMA will bemuch bigger in Europe than it is now, and when that day comes we want to be apart of strong European alliance in order to satisfy largeraudiences.
Superior Entertainment is a Swedish Stockholm based company withinSuperiorGroup International, along with Superior Wear, Superior Management andSuperior Gear. Superior Challenge is the most qualitative MMA promotion inEurope, which produces high quality and full of adrenaline sports entertainmentfor MMA fans. The organization has many years of experience in MMA and broadknowledge of the industry, and is internationally recognized as one of theworld's top MMA promotions. Superior Challenge is one of five organizations inthe world with top twenty ranked fighters. The first show in 2008, broke alltime records attendance for all MMA events in the Nordic countries, and sincethen a total of 7 events has been produced. The last 2 at Hovet in Stockholm isexpected to have had a PR value equivalent to 19 million SEK per event only inSweden. In addition to nationwide TV broadcast in Sweden, the last event isestimated to have had a minimum of approximately 100 million TV viewers aroundthe world, via broadcast in North and Central America, throughout Asia andparts of Australia.
Cage is Finland’s largest MMA organization, which has produced 18events since 2004 in various locations in the country.